The objective of this project was to craft a mascot, logo, and catalog for a fictional university that embody a distinctive brand identity, mission, and history. Additionally, the project entailed designing, formatting, printing, and binding a catalog to be presented to students and stakeholders.

The selected mascot is the Dhole, or “wild dog.” Dholes are exceptionally skilled and highly coordinated predators. As apex hunters of the animal kingdom, they exemplify adaptability and resilience.

The design, logo, and illustrations will be further developed into a comprehensive catalog and merchandise that could potentially be purchased by the target demographic: enrolled university students and faculty.